Community Outreach Specialist

About the Role

Home care agency Get Full Care ( is looking for a proactive and detail-oriented Community Outreach Specialist to help connect families with high-quality in-home care and companionship services. This role focuses on identifying individuals and families seeking care through online communities, responding appropriately, building lead lists, and executing email marketing campaigns.

This is an ideal position for someone who enjoys helping people, has excellent written communication skills, and is experienced with social media research and lead generation.

Key Responsibilities

Community Monitoring & Lead Generation

• Monitor Facebook and Nextdoor community groups for posts from individuals or families seeking:

  • In-home care

  • Senior care

  • Companion care

  • Caregivers

  • Dementia or Alzheimer's care

  • Respite care

  • Post-hospital care

• Identify and qualify potential leads while following each group's rules and policies.

• Respond to posts when permitted or notify the sales team of qualified opportunities.

• Record all leads in the CRM with relevant details.

• Monitor for individuals and families requesting home care or companionship services.

• Identify qualified prospects that fit our service area.

• Document opportunities and coordinate follow-up activities.

Email Marketing

• Build and maintain prospect email lists.

• Create and send email outreach campaigns.

• Follow approved email templates and messaging.

• Track email performance, including opens, clicks, and responses.

• Maintain clean and organized contact databases.

CRM & Reporting

• Update CRM with new leads and communication history.

• Track daily outreach activities.

• Submit weekly reports including:

  • Number of Facebook & Nextdoor groups monitored

  • Number of opportunities identified

  • Qualified leads generated

  • Emails sent

  • Response rates

Qualifications

• Excellent written English communication skills

• Strong attention to detail

• Experience with or similar caregiving platforms preferred but not required

• Comfortable using Google Sheets, Excel, and CRM systems

• Able to work independently and manage multiple priorities

• Customer service, healthcare, or marketing experience is a plus

Preferred Skills

• Lead generation

• Social media research

• Community engagement

• Email marketing

• Organization and time management

Performance Metrics

Success in this role will be measured by:

• Qualified leads identified per week

• Number of meaningful outreach conversations

• Email campaign response rates

• Appointments generated

• Accuracy and completeness of CRM records

• Timely reporting

Work Schedule

• Remote position

• Flexible hours with availability during U.S. business hours preferred

• Part-time potentially growing to full-time

Compensation

• Fix amount + Performance bonuses available based on qualified leads and appointments generated