Senior UA Manager (Web Apps & Funnels) at App Central

About On The Spot

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

About the team

We’re building the RnD team for App Central. They are a publishing platform for mobile applications and AI products.

The platform partners with third-party developers to scale mobile apps, taking full ownership of media buying, creative production and monetization, while also building and operating their own AI products.

About the role

This is a position for a Senior UA Manager. You'll take full ownership of user acquisition for our mobile-first web products.

You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls.

You'll run UA at Old School as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. Our products are mobile-first web apps, and users reach them through web funnels.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Requirements

• 5+ years in UA or performance marketing.
• Must: hands-on experience running paid traffic into web funnels and optimizing the funnel itself.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok, and familiarity with other social channels.
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and
• store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Nice to have

• Subscription or in-app purchase apps.
• Scaling apps across multiple countries.
• ASO.

Benefits of working with us

• Work in a highly professional team with a friendly community spirit and supportive environment

• Well-equipped offices in the heart of Minsk

• Paid vacation — 25 days per year, 100% sick leave payment

• Flexible working hours – we care about you (!) and your output

• 5 sick days per year

• Equipment provision

• Health insurance (after the end of the probationary period)

• English classes 2 times a week (online)

• Partially compensated educational costs (for courses, certifications, professional events, etc.)

• Bright and memorable corporate life: corporate parties 2 times a year, gifts to employees on significant dates, weekly pizza-fridays with board games.

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