Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.

Responsibilities

• Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories)
• Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads
• Conduct keyword research and execute SEO strategies to improve organic website visibility
• Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates
• Implement traffic-generation strategies focused on delivering high-intent automotive leads
• Track lead generation and overall digital campaign performance across all active channels
• Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success
• Prepare performance reports and deliver actionable recommendations based on analytical insights
• Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals

• 1+ years of digital marketing experience
• Hands-on experience with Meta Ads and Google Ads
• Working knowledge of SEO, Google Analytics/GA4, and Google Search Console
• Strong social media and content creation skills
• Experience with Canva, CapCut, or similar tools
• Strong analytical, organizational, and communication skills
• Ability to manage multiple campaigns and work independently
• Automotive or dealership marketing experience is a plus

• Lead Generation
• Website Traffic
• SEO
• Paid Advertising
• Social Media Growth
• Conversion Rate
• Marketing ROI