Lead Generation Manager

Opportunity: Lead Generation Specialist

We are seeking a dynamic and results-driven Lead Generation Specialist to represent our services and expand our client base. The ideal candidate possesses a deep understanding of B2B lead generation processes, excellent communication skills, and proficiency in modern tools for identifying and qualifying leads.

About Our Company:

NZR is a full-cycle creative agency that blends creativity and professionalism to build unique brands, successful advertising campaigns, impactful marketing strategies, and effective visual solutions. We are dedicated to bringing clients' ideas to life with aesthetics, innovation, and functionality. Our expertise encompasses a comprehensive approach to branding and retail design, developing intelligent, emotive brand systems, and assisting in the creation of complete franchise identities. We also organize the design of shops, kiosks, showrooms, public spaces, offices, promotional areas, and photo zones. NZR creates logos, brand books, key visuals, brand characters, and concepts for packaging, uniforms, merchandise, and retail interior design.

Key Responsibilities:

• Researching, identifying, attracting, and qualifying potential leads.

• Generating leads through various channels (Upwork, LinkedIn, Dribbble, email outreach, cold calling, professional databases).

• Developing and executing personalized lead engagement campaigns (email, LinkedIn, multi-channel).

• Tracking and analyzing the effectiveness of lead generation efforts to measure success and provide recommendations for improvement.

Role Description:

The Lead Generation Specialist is a fully remote position responsible for creating and executing lead generation campaigns to drive sales growth. Key duties include defining target audiences, lead generation and management, and optimizing marketing automation and lead nurturing processes. The specialist will collaborate closely with the sales and marketing departments to ensure the successful execution of lead generation strategies.

Job description:

• Searching and selecting projects based on defined criteria on platforms (Upwork, LinkedIn, Dribbble, etc.).

• Crafting compelling cover letters and personalized messages.

• Achieving target performance indicators (quantity and quality of outreach, conversion rates).

• Building and maintaining an up-to-date client database in the CRM system.

• Interacting with potential partners and clients, conducting business correspondence.

• Collaborating with sales, marketing, and production departments.

• Monitoring and analyzing current industry trends and competitor strategies.

Qualifications:

• Proven experience in B2B lead generation with a track record of success, preferably in IT outsourcing.

• C1 (Advanced) English proficiency, sufficient for fluent business correspondence and verbal communication.

• Expertise in lead generation tools and technologies, including marketing automation and lead nurturing (CRM systems, LinkedIn Sales Navigator, Google Suite, etc.).

• Strong understanding of social media and its role in lead generation.

• Excellent communication skills, both written and verbal.

• Highly organized with strong project management skills.

• Proactive, results-oriented, and detail-attentive.

• Experience in retail or design is a plus.

• Technical education or experience in other IT roles (copywriting, business analysis) is welcome.

We Offer:

• Fully remote work format with flexible start times (or hybrid).

• Competitive salary + KPI bonuses.

• Official employment (as per Belarusian legislation, if applicable).

• Corporate training and professional development (access to educational platforms, seminars, and practical experience).

• Corporate events and team-building activities.

Test Task: Outreach Strategy Review

Below is an example of an outreach sequence created for a potential client.

Please review it as if you were responsible for lead generation strategy.

Existing Outreach Sequence

Day 1. LinkedIn

Hi [Name],

I came across your company and was very impressed with what you are doing.

We are a creative agency offering branding, web design, packaging and digital marketing services.

I would love to schedule a quick call to discuss how we could help your business grow.

Would you be available next week?

Best,
[Name]

Day 2. Email

Subject: Following up

Hi [Name],

Just wanted to follow up on my previous message.

Did you have a chance to see it?

Best,
[Name]

Day 4. LinkedIn

Hi [Name],

I wanted to check if you saw my previous messages.

We have worked with many clients and would love to work with you as well.

Would you be interested in a quick call?

Day 6. Email

Hi [Name],

Just following up again.

Please let me know if you are interested.

Your Task

Part 1. Analyze

Please identify at least 5 weaknesses in this outreach sequence.

Explain:

• What is wrong with the approach?

• What could reduce the response rate?

• What information is missing?

• What assumptions are being made?

Part 2. Improve

Rewrite the sequence into a more effective 5–7 step outreach strategy.

For each step, indicate:

• Channel

• Timing

• Message

• Purpose

Part 3. Decision-Making

Please explain:

1. What would you research about the company before contacting them?

2. What would make you personalize your outreach?

3. At which point would you stop following up?

4. What would you do if the prospect replied:

   • Not interested

   • We are busy and use internal resources

   • Unsubscribe

Important: We are interested in your ability to analyze and improve a sales process. There is no single correct answer.

If you are passionate about sales and have a proven track record in lead generation, we invite you to apply for this exciting opportunity!